Client
Internal Product
Product
AI Assistant
Overview
Internal Product built to serve service-based SMBs facing sales bottlenecks. SideKik was developed by Atomic Build as an internal initiative to address a widespread operational pain: businesses losing revenue due to inconsistent, manual sales follow-up. Designed as a universally applicable assistant, SideKik empowers teams to maintain momentum across long, multi-step sales processes without needing more reps, more tools, or more hours.
No-code, AI-powered sales assistant that automates follow-ups, adapts to client conversations, and scales effortlessly across channels like SMS, email, and chat.
Conversational AI Design
Context-aware, multi-step dialogue flows for sales engagement
Sales Workflow Automation
Mapped custom logic to real-world SMB sales journeys
Cross-Channel Communication
Integrated SMS, email, and chat for seamless handoffs
No-Code Platform Architecture
Fast deployment with form-based setup — no engineering required
Sales Efficiency
Automated follow-ups reduced time-to-close across service cycles
Higher Conversion Rates
Structured engagement led to fewer drop-offs and more closed deals
Scalable Enablement
Unlimited seats supported entire sales teams with no added cost
Data-Driven Optimization
Tracked engagement metrics to continually improve response rates
Goals & Challenges
Businesses needed a smart assistant that could execute real sales steps—automatically, intuitively, and reliably—without overextending their team or missing time-sensitive opportunities.
Inconsistent Follow-Up
Sales teams frequently missed or delayed follow-ups, leading to ghosted leads.
Manual Workload
Repetitive tasks like spec collection and scheduling absorbed valuable hours.
Unstructured Journeys
Sales processes lacked a clear, guided structure — causing clients to stall or abandon.
CRM Overload
Existing tools were either too complex or underutilized by small teams.
The Solution
SideKik is a plug-and-play conversational assistant designed to reflect real-world SMB sales workflows no coding, no CRM overhaul, and scalable across teams with unlimited users. SideKik does the following:
Automates Sales Steps
Books visits, collects details, nudges next steps — all via chat
Understands Context
Adapts based on past interactions, tailoring prompts intelligently
Pauses for Human Input
Notifies your team at key points that need personal attention
Works Across Channels
Chat system that SMS-first with roadmap support for email, WhatsApp, and chat.
Technical Approach & Challenges
SideKik combines a lightweight backend with powerful, pre-trained conversational flows, ensuring fast setup and scalable personalization.
Conversation Engine
LLM-Powered Dialogues using ChatGPT API
Context Memory across multi-touch interactions
Sentiment-Adaptive tone and phrasing
Sales Logic Engine
Step-Based Sales Mapping tailored per business
Smart Nudges triggered by time gaps or drop-off risks
Human Handoff Detection to avoid poor automation experiences
Communication Stack
Twilio SMS API for core delivery
Extensible roadmap (Email, WhatsApp, WebChat)
CSV/Intake-based onboarding — ready in days, not months
Real-World Use Cases
Custom Cabinetry & Design Studio
Industry
High-Touch Home Design & Build
Challenge
Complex, multi-step onboarding created long sales cycles. Sales and design teams were overloaded with manual scheduling and back-and-forth coordination especially around showroom visits and early design input.
SideKik handled:
Booking measurement and showroom visits
Collecting appliance specifications
Managing design feedback
Clarifying contract terms and answering payment questions
Confirming deposits and preparing for delivery
Seasonal Pool Service & Installation Provider
Industry
Outdoor Services with Time-Sensitive Sales Cycles
Challenge
To maximize conversion during a time-sensitive seasonal window, the business needed a faster, more consistent way to respond to leads, secure early commitments, and streamline service scheduling. Rapid engagement and clear intake processes were essential to capturing demand at its peak.
SideKik handled:
Differentiating new vs. returning clients
Identifying pool cover types and pricing tiers
Promoting seasonal bundles and service upgrades
Coordinating calendar bookings and prep instructions
Impact & Results
Accelerated Sales Cycles
Automated follow-ups and smart scheduling helped teams close deals faster and reduce lead friction early in the funnel.
Reduced Drop-Off & Ghosting
Structured, timely engagement kept prospects moving forward no more lost leads due to missed follow-ups or unclear next steps.
Time Savings Across Teams
SideKik handled repetitive outreach, freeing sales and design staff to focus on qualified leads and creative work, not admin tasks.